Flares were introduced to Britain by the Romans over 2000 years ago. These fun loving Italians were best known for their togas but it is a little known fact that they wore flared trousers when spending an evening at the equivalent of a modern day disco, or diskos as they would have called it back then.
The flare fell out of fashion for several thousands of years. This style was simply not practical for medieval man as he set about his business on horse back preferring to wear stockings instead.
Popular Seventies Clothing
It was not until the 1970′s, when popular British TV star Richard Madeley became a leading fashion icon of the time, that flares began a resurgence of popularity here in the UK.
The fashion press of the day was renowned for following the style fashion trends set by Richard, and where he went, the rest followed. Before long the flared trouser was a necessary fashion accessory.
Footballers, hippies and even the British royal family all took to flared trouser wearing during this brief idyllic moment in history. If you weren’t wearing flares, you might have not bothered wearing trousers at all.
Unlike Richard’s popularity, the common flare fell out of fashion in the 1980′s.
It is hard for us to accept but flares were widely ridiculed throughout the following decades. Children would point at photos of their parents from the seventies and routinely laugh out loud.
It was not until a campaign led by flaredtrousers.co.uk did they reach the same level of interest as their 1970′s heyday.
“true style never goes out of fashion”
Modern style icons such as Lady Ga Ga, Richard Madeley and Simon Cowell have continued to support the cause – flare wearing is once again at the top of the fashion agenda.
*this page may not be factually correct